Retro winter travel-themed posters could sell for thousands at auction


Vintage posters with designs linked to winter travel and winter sports are set to sell for thousands of pounds at auction. 

The rare posters, which date back to the 1920s, are due to go under the hammer at Swann Auction Galleries in New York on February 13 as part of its wider Vintage Posters sale. 

Some of the posters encourage travel to destinations like Norway and Vancouver. Others advertise winter events including the Olympic Games.

A few even advertise products, including a poster that promotes the Bensdorp brand of cocoa as an ideal pre-trip tipple. 

While there are a few relative bargains in the lot with price tags of between $400 (£309) to $600 (£463), most of the artworks are set to sell for upwards of £1,000.

Scroll down to see some of the lots on offer in the sale… 

A poster promoting Andermatt in Switzerland that is expected to sell for between $1,500 (£1,159) and $2,000 (£1,546) at auction

The 1940’s advert for Sun Valley, left, is one of the most valuable lots in the collection. Set to sell for between $8,000 (£6,186) and $12,000 (£9,279), it’s the work of Dwight Clark Shepler. Pictured right is a poster promoting Andermatt in Switzerland that is expected to go for between $1,500 (£1,159) and $2,000 (£1,546)

A colourful SAS airline advert for Norway that promotes the destination as 'snowful, sunful and funful'. It's valued between $700 (£541) and $1,000 (£773)

A 1930 Herbert Leupin poster that advertises Switzerland that's valued between $700 (£541) and $1,000 (£773)

Pictured on the left is a colourful SAS airline advert for Norway that promotes the destination as ‘snowful, sunful and funful’.  On the right is a 1930 Herbert Leupin poster that advertises Switzerland. Both are valued at between $700 (£541) and $1,000 (£773)

A poster by Norwegian illustrator Knut Yran encourages people to travel to Norway's ski slopes by sea using the Northern America Line. It is expected to fetch up to $1500 (£1,157) at auction

A poster from 1960 that advertises a production of Snow White at the annual Winter Carnival in New Hampshire. This carnival continues today. It is expected to fetch up to $1,500 (£1,157) at auction

A poster, left, by Norwegian illustrator Knut Yran encourages people to travel to Norway’s ski slopes by sea using the Northern America Line. Pictured right is a poster from 1960 that advertises a production of Snow White at the annual Winter Carnival in New Hampshire. This carnival continues today. Both posters are expected to fetch up to $1,500 (£1,157) at auction

With the slogan 'Good start for a happy trip' the poster on the left is an advertisement for Bensdorp cocoa that was designed by Walter Hofmann. It's expected to sell for between $800 (£617) and $1,200 (£925)

An advertisement by an unknown artist that was designed to encourage travel to Sun Valley in Idaho is expected to sell for between $800 (£617) and $1,200 (£926)

With the slogan ‘Good start for a happy trip’, the poster on the left is an advertisement for Bensdorp cocoa that was designed by Walter Hofmann. Right is an advertisement by an unknown artist that was designed to encourage travel to Sun Valley in Idaho. Both are expected to sell for between $800 (£617) and $1,200 (£926) 

Designed in 1935, this poster advertises Splitkein branded skis. Sascha Maurer is the artist behind this work, which is expected to sell for up to $3,000 (£2,317) at auction

Another Sascha Maurer poster from 1935. It also advertises the Splitkein brand of skis and is expected to sell for up to $3,000 (£2,317) at auction

Both of the pictured posters were designed in 1935 to advertises Splitkein branded skis. Sascha Maurer is the artist behind these works, which are expected to sell for up to $3,000 (£2,317) at auction

Designed in 1926, this poster is the work of Norwegian painter Trygve M Davidsen. It promotes Norway as the home of skiing and is set to sell for between $800 (£617) and $1,200 (£926) at auction

A poster encouraging people to travel to Stowe in Vermont for their ski holidays. This poster is expected to go for between $1,200 (£927) and $1,800 (£1,390) at auction

Designed in 1926, the poster on the left is the work of Norwegian painter Trygve M Davidsen. It promotes Norway as the home of skiing and is set to sell for between $800 (£617) and $1,200 (£926) at auction. Pictured on the right is a poster encouraging people to travel to Stowe in Vermont for their ski holidays. This poster is expected to go for between $1,200 (£927) and $1,800 (£1,390)

This poster promotes the 1960s games in Squaw Valley California. Auctioneers believe it's worth somewhere between $1,200 (£927) and $1,800 (£1,390)

An advertisement for the '76 Olympic Games in Innsbruck, Austria, is expected to sell for between $400 (£309) and $600 (£463) at auction

Both these posters advertise Winter Olympic games. The one on the left promotes the 1960s games in Squaw Valley, California. The second showcases the ’76 games in Innsbruck, Austria. The earlier poster is set to fetch more than the other, bringing in an expected $1,200 (£927) to $1,800 (£1,390) compared to $400 (£309) to $600 (£463)

The designer for this poster promoting the joy of winter holidays in Quebec, Canada, is unknown, but it's still expected to bring in between $800 (£617) and $1,200 (£926) at auction

This image is a 1955 work by Mario Puppo and it's set to sell for between $800 (£617) and $1,200 (£926) at auction

The designer for this poster on the left, promoting the joy of winter holidays in Quebec, Canada, is unknown, but it’s still expected to bring in between $800 (£617) and $1,200 (£926) at auction. The image on the right is a 1955 work by Mario Puppo and it’s set to sell for the same

The poster for Dartmouth Winter Carnival is the work of Colin Stewart, who competed for the United States in the 1948 Olympics in St. Moritz in alpine skiing himself. The price tag for this is between $2,000 (£1,546) and $3,000 (£2,319)

An advert for Yosemite ski school that's expected to fetch between $1,200 (£927) to $1,800 (£1,390) at auction

The poster for Dartmouth Winter Carnival, left, is the work of Colin Stewart, who competed for the United States in the 1948 Olympics in St. Moritz in alpine skiing himself. The price tag for this is between $2,000 (£1,546) and $3,000 (£2,319). Pictured right is an advert for Yosemite ski school that’s expected to fetch between $1,200 (£927) to $1,800 (£1,390) at auction

The poster promotes a winter sports week in Garmisch-Partenkirchen, a German ski resort in Bavaria. Designed by Edwin Hermann Richard Hennel, it's set to sell for between $800 (£617) and $1,200 (£926) at auction

This image advertises the New Hampshire ski resort of Sunapee and it's expected to sell for between $700 (£541) and $1,000 (£772) at auction

The poster on the left promotes a winter sports week in Garmisch-Partenkirchen, a German ski resort in Bavaria. Designed by Edwin Hermann Richard Hennel, it’s set to sell for between $800 (£617) and $1,200 (£926) at auction. The image on the right advertises the New Hampshire ski resort of Sunapee and it’s expected to sell for between $700 (£541) and $1,000 (£772)

This poster is by an unknown artist and it was designed to encourage people to travel to New England for winter fun. Its price tag at auction will be between $600 (£463) and $900 (£696)

The poster advertises the 1977 Dartmouth Winter Carnival. There are two other similar posters to this up for sale in the auction. This one is expected to sell for between $500 (£386) and $750 (£580)

The poster on the left is by an unknown artist and it was designed to encourage people to travel to New England for winter fun. Its price tag at auction will be between $600 (£463) and $900 (£696). The poster on the right, meanwhile, advertises the 1977 Dartmouth Winter Carnival. There are two other similar posters to this up for sale in the auction. This one is expected to sell for between $500 (£386) and $750 (£580)

  • The complete catalogue, bidding information and live online bidding details for these posters are available at www.swanngalleries.com



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