Florida’s Space Coast wants your family to visit over spring break

The Space Coast Office of Tourism is targeting the Miami area for its largest single-city marketing campaign ever – a million-dollar effort in early 2020 to lure visitors to Brevard County.

The eight-week campaign will begin a week before Miami hosts the Super Bowl on Feb. 2 – a time when the area will have visitors from throughout the country and abroad.

But the marketing campaign will focus largely on luring Miami-area residents to the Space Coast for a family vacation or a long weekend getaway for couples or friends.

Among the attractions of the Space Coast for South Florida residents is “it’s a short, easy drive,” said Charity Stewart, the Office of Tourism’s marketing director.

This image from the Space Coast Office of Tourism marketing campaign highlights two features of Brevard County, the beaches and the space program.

Separately, the Office of Tourism plans to spend $400,000 in early 2020 in the Toronto market, aimed at getting residents of that area to come to Brevard County for vacations to escape the cold Canadian winter.

Money for the Miami and Toronto marketing campaigns comes from revenue generated by Brevard County’s 5% Tourist Development Tax on hotel rooms and other short-term rentals. That tax is projected to raise $16.6 million in the county budget year that began Oct. 1.

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